UX / UI Product Design. Brand ID & Strategy.
UX / UI Product Design. Brand ID & Strategy.
Brand identity and corporate site design
Charged with designing methods to attract new prospects and reignite communications with past clients, I provided PKW a number of solutions including a modern and whimsical visual identity, marketing collateral, a social media strategy, and a website to serve as a launch point for generating new leads.
PKW needed a method to help re-engage with his existing client base, draw in new customers, and help solidify positive impressions. My recommendation was a comprehensive set of solutions in a brand identity that inextricably links the client’s memorable demeanor and physical presentation to their consulting business.
One of the Principal’s distinct characteristics is his physical presentation with some sort of hat and eclectic eyewear. It’s almost iconic—think Einstein Bros. Bagels, Giorgio Moroder, or Bryan Cranston’s subcharacter, Heisenberg of Breaking Bad. I designed a logomark leveraging these characteristics that was well received by the Principal’s client base and new customers.
Another component to the comprehensive solution for PKW was a site that would largely serve as a lead generation tool for new prospects not necessarily associated with pre-existing networks.
Though simple in scope, I worked out a userflow for the client to understand how the story of PKW would be told. Over a series of working sessions, we produced and refined the story bridging PKW’s specialized strength in strategy development to health and wellness businesses seeking to capitalize on the ongoing connected health revolution.
One additional recommendation for lead generation was leveraging social media—an approach the client had not yet considered. Curating the redistribution of existing content over both Twitter and LinkedIn could create conversation with like-minded individuals and organizations in similar spaces, and potentially generate new leads.