Open Concept Ideation
Early sketches of landing page designs, when requirements and directives are loose and in their early stages. Though this was scrapped in favor of a faster time-to-launch approach using Hubspot, these served as foundational ideas between myself and Exec. Creative Director, Dave Kamikow.
Reframed Concept Ideation
Shortly after work began on the open concept ideas, requirements, development resources and turnaround-window abruptly narrowed and the new directive was to build on top of a Hubspot Theme. Elements by Inbound Marketing aligned well with our needs and visual style of the new Emerson/Wellevate brand identity minimizing the amount of customization, significantly reducing time-to-launch and down-scaling front-end development—satisfying stakeholders’ primary concerns.
These lower-fidelity sketches leveraged prebuilt layouts and templates of Elements, while also accounting for existing creative/copy and CRO best practices. These sped up the process to advance into a higher-fidelity build of mockups built in Sketch, then Hubspot itself with little involvements from developers.
